This article traces new tourist behaviors in Osaka's Koreatown. The new tourist behavior is related to the performance-based contents produced and shared by tourists in the tourist site against the background of the changing environment of digital media and the emergence of a new culture of play. It aims to reveal how these tourists' production and sharing activities ultimately respond to ‘places formed around space and history’ and move towards ‘places formed around action’. Most of the tourists in Koreatown have encountered Koreatown in new media, visited Koreatown, and produced and shared various activities of play and contents that they have seen in Koreatown. Tourists do not have a face-to-face relationship with each other but instead have an indirect relationship by consuming each other's produced content and performing acts through the locally produced contents. In this process of exchange and circulation, where an imitation of an action leads to new actions, which in turn give rise to other imitations, a practice is born. As a result, tourists know what to do in spaces throughout Koreatown, and they do it. And this suggests that by appropriating spaces and creating practices around them, these spaces have the potential to become ‘places’ at any moment.