As can be confirmed by the idea of isida baigan, diligence, frugality and honesty are considered the essences of the Japanese behavior. Western societies regard these norms as spirits that support capitalism, but in Japan they are called customary virtue and as norms that support Japanese spirit of capitalism.. In fact, studies of post-war Japan thoughts focused on such Japanese thought styles.. Some argued that such Japanese though style in the form of customary virtue appeared in the mid and late period of the modern times is the driving force of Japanese modernization. During the post-war period of high economic growth in Japan, the international community also presented research results that pay attention to the traditional Japanese behavior. This study focuses on the ideas of Ninomiya as a practical peasant thinker, not as a peasant scholar, and how the characteristics and ideas of houtoku, which was advocated by Nihomiya, penetrated into the consciousness of peasants leading the rural revival movement. This paper seeks to examine how Ninomiya's thoughts are passed down in the field of the Japanese intellectural history.